Visit Victoria has a Los Angeles based office managing tourism promotion for North and South America. For the purpose of this tender the scope of the RFT for Public Relations services only covers the United States of America and Canada. 

Visit Victoria (Americas Office) is seeking to retain a qualified agency to act as the Visit Victoria Public Relations representative in the North American market, promoting Victoria as a desired travel destination and the gateway destination for travel to Australia. Visit Victoria seeks a company that can develop and execute a comprehensive, targeted, creative and brand-aligned PR strategy using a variety of channels and leveraging Visit Victoria’s advertising and marketing initiatives. 

The successful contractor will act on behalf of Visit Victoria to maximise and market Brand Melbourne/Victoria as the destination of choice to North Americans.