The Commission requires evaluation on the effectiveness of community education campaigns and its creative communications.  The community education campaign program will contribute to the reduction of illegal behaviours on WA roads and improve community attitudes and behaviours to sharing the roads with all users.

Categories of research and evaluation include: 

Category 1. Behavioural change segmentation, Community Attitude Monitor, and Citizen engagement

Category 2. Continuous tracking and Campaign development research

Respondents may submit an Offer for either or both roles, i.e. either Category 1, Category 2 or both Category 1 and 2.  A maximum of one (1) Respondent may be awarded to each category, or both categories may be awarded to a single Respondent.