The University is seeking Expressions of Interest submissions for a range of advertising services to support the marketing of the University's products, services and brands, with a key focus on student recruitment advertising planning and media buying.

The University's advertising has been evolving with a growing focus on content, engagement, digital channels and leveraging UOW's brand positioning. This has led to greater investment in multi-channel marketing and segmented communications.

We are seeking a provider (or suite of providers) who can supply the University with the following Services which will be delivered in a simultaneous, multi-segment, multi-stakeholder framework. These Services include:

• Advertising media planning and media buying (TV, radio, cinema, print, out-of-home)
• Digital advertising media buying (SEM, social media, display and digital video advertising)
• Digital strategy and support (landing page, digital asset production, marketing automation support and user journey mapping)