Behavioural Analytics Tool RFP
Tender ID: 449673
Tender Details
Tender Description
Minimising the harm associated with lottery products underpins everything we do at Lotto NZ and is fundamental to the success of our business. We are committed to balancing our focus on digital product expansion with an emphasis on socially responsible growth.
At Lotto NZ, providing a safe and secure gaming environment that encourages responsible play is central to our operations. Our games are intended to be fun and entertaining and should never be viewed as a means of relieving financial, personal or other difficulties.
Due to the marked increase in the move towards online play, it is important that we adapt to changing player behaviour and enhance our responsible gaming approach to ensure that it is fit for purpose for online play.
This is where the Behavioural Analytics Tool (‘BA Tool’/ ‘Solution’) comes in – it will support our focus on continuous improvement and enhance Lotto NZ’s ability to provide effective harm minimisation online that not only prevents excessive and potentially harmful play but informs players about their play behaviour.
The addition of a Behavioural Analytics tool will play a key role for Lotto NZ to enable us to continue to meet our obligations of both maximising profit and minimising the potential for harm associated with our games.
What we require
Lotto NZ wants to utilise a Behavioural Analytics (BA) Tool that will provide us with information and insight into player behaviour. It is our intention that the BA Tool will equip Lotto NZ with the ability to inform players about their play behaviour while improving gambling literacy, and allow us to suppress marketing to players identified as playing in a potentially harmful way. Data we gather from the tool will also help inform our responsible gaming programme.
To do this we are looking to use a tool that is based on the psychology of gambling. The BA Tool would complement our current responsible gaming programme, and provide Lotto NZ with analysis about player behaviour. Ideally the BA Tool would also include a self-assessment function so that players can gain a better understanding of their perceived play behaviour versus actual behaviour.
Location
