Services to develop a Strategy and Roadmap to enhance Mobile Audience and Products
Tender ID: 480112
Tender Details
Tender Description
RNZ wishes to identify a suitable provider to develop a mobile audience and product strategy (the Strategy) together with a roadmap that outlines how we implement the Strategy (the Roadmap). The Strategy and Roadmap are referred to as ‘the Discovery Phase’. This Discovery Phase will support new mobile experiences that improve audience reach, engagement, discovery, consistency, reliability, speed and inclusiveness.
The Strategy will need to address how RNZ can best:
• continue to meet our existing audiences' expectations
• grow our mobile audiences, in particular new and currently underserved audiences
• deliver the best mix of app and web mobile experiences
• integrate with other product design and development initiatives
• sustainably evolve our mobile experience over time with the right blend of in-house and external capacity
The Roadmap will include proposed milestones and high-level requirements at each stage.
Location
