Closed
Customer Service / Direct and affiliate wagering marketing and gambling-related harm
Tender ID: 489565
Tender Details
Organisation:
Tender #:
LG/9971
Status:
Closed
Publish Date:
1 April 2022
Closing Date:
27 April 2022
Tender Description
Tenderers are invited to submit a tender which explores either one or both of the following gambling-related issues:
Issue 1: Direct marketing of wagering services
The primary aim of this research is to build on the existing evidence base to identify any causal relationships between receiving direct messages, experiences of gambling-related harm and the development and maintenance of problem gambling among existing customers.
And / Or
Issue 2:Affiliate marketing of wagering services
The primary aim of this research is to examine gambling service affiliate marketing business models, practices, marketing materials and risk of problem gambling and gambling-related harm on new and existing customers.
Location
New South Wales
:
Central West
:
Far North Coast
:
Far West
:
Hunter
:
Illawarra
:
Mid North Coast
:
Murray
:
New England
:
Orana
:
Riverina
:
Southern Highlands
:
Sydney
Category
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