The Western Australian Tourism Commission trading as Tourism WA (Tourism WA) forms part of the wider Department of Jobs, Tourism, Science and Innovation portfolio, and as the State Tourism Organisation (STO) is responsible to grow tourism by marketing WA as an incredible holiday and business events destination; attracting and promoting world-class sporting, cultural and arts events; and improving access, accommodation and tourism experiences.

Tourism WA will be shortly issuing a tender for the provision of Creative Advertising Services seeking to appoint a creative advertising agency as a single supplier that can deliver a full, end-to-end service.

The contract will service the needs of the Marketing team, who develop marketing strategies and assets on behalf of Tourism WA both domestically and internationally to strengthen Tourism WA’s capabilities to develop and implement marketing communications that achieve the desired two outcomes:

• to position Western Australia as a destination of choice, ensuring the growth of the State’s visitor economy; and
• to drive destination awareness, consideration, desire and intention to visit.