ABOUT QUEEN VICTORIA MARKET: Also known affectionately as 'Vic Market' or 'Queen Vic', the Queen Victoria Market has been the heart and soul of Melbourne for more than 140 years. A historic landmark spread over two city blocks, it is a vibrant and bustling inner-city Market where you can shop for everything from Australian fruit and vegetables, and local and imported gourmet foods, to cosmetics, clothing and souvenirs. The key to the overall market precinct's long-term success is the ongoing sustainability of the Queen Victoria Market itself, as an important centre for small business, a major retail and tourist destination and a significant community meeting place. It is managed by Queen Victoria Market Pty Ltd (QVMPL), a wholly owned subsidiary company of the City of Melbourne, with responsibility to manage the market.