Local Publicity Agency - Powerhouse Renewal
Tender ID: 526642
Tender Details
Tender Description
The Powerhouse is one of Australia’s oldest and most important cultural institutions. It is Australia’s only museum of applied arts and sciences with an exceptional collection of approximately 500,000 objects. The Powerhouse is undertaking significant renewal through the creation of Powerhouse Parramatta, the expansion of Powerhouse Castle Hill, the digitisation of the Powerhouse Collection, and the renewal of Powerhouse Ultimo.
The Powerhouse renewal is focused on redefining museums and with a $1.4 billion dollar investment by the NSW Government is the largest cultural project in Australia.
To deliver this major renewal program, Powerhouse seeks to appoint a local public agency to collaborate with the international communications agency Bolton & Quinn to:
Promote Powerhouse as a significant global brand.
- Deliver significant Renewal stories across all Powerhouse sites.
- Profile strategic projects and programming across all Powerhouse sites.
- Focus on six primary communities requiring specialist cultural understanding.
- Deliver executive profile opportunities locally and nationally.