The Newcastle Knights, a prominent rugby league club, are inviting proposals from qualified agencies and or consultants to provide the following services:

1. Ad Serving:

The supplier needs to upload the creative provided by the club to the website (https://www.newcastleknights.com.au/) and mobile app as required during business hours Monday to Friday, implement campaign naming conventions and targeting and provide testing and quality assurance including targeting and links validations. They also need to be able to support and resolve technical issues such as broken links, incorrect placements, or naming conventions.

The agency/ consultant will be also responsible to provide recommendations on campaign management including website and app creative specifications documents to ensure the Club has the correct information to pass onto partners and advertisers as well as how to optimise placements in terms of creative, click through rates and targeting.

2. Digital assets valuation/ rate card

The supplier provides a valuation for all Newcastle Knights digital assets using industry standard values (i.e., CPMs, impressions) by media and asset type (in excel format line-by-line asset register) including:

• Newcastle Knights website (desktop and tablet) and mobile app digital assets: billboard (desktop), leaderboard (tablet), Mobile banner (tablet and app), MREC (tablet and app) and pre-roll video (10, 15, and 30 secs)

• EDM assets: EDM inclusions (hero story, banner, mini story) and Solo EDM for members and prospects databases for Newcastle Knights, Wests, Balance Gyms, and Hotels.

• Newcastle Knights Social assets: Instagram posts, Instagram Stories, Facebook Post, Facebook Story, Twitter Post, TikTok Reel, LinkedIn Post.

• Premium content (Brough to you by -BTYB-) assets: valuation of BTYB premium content assets across NRL and NRLW (30 for NRL and 20 for NRLW) 

Submission email: g.telfer@westsnewcastle.com.au