The Wests Group Australia is excited to extend an invitation to qualified agencies and consultants to submit proposals showcasing their capabilities and potential collaboration with Wests in advancing and executing our SEO and Digital Paid Media strategies.

The focus of this RFP will be directed towards our five prominent clubs (Wests New Lambton, Wests Mayfield, Wests City, Wests Nelson Bay, and Wests Cardiff) as well as our three hotels (The Executive and The Gateway in Newcastle, and The Anchorage Hotel & Spa in Port Stephens) in the initial phase. Phase two will encompass additional business units (Balance Collective, Bnkr Co, The Newcastle Knights & Events) within our Group. Respondents can choose to focus solely on phase one or also submit recommendations for phase two.

Your response can pertain to any or all digital service areas. Each area will be evaluated independently, with the final selection not necessarily predicated on the highest overall score. Thus, please address the domains in which you excel rather than feeling obligated to respond to all categories.

You are welcome to submit individually or in conjunction with other specialised providers as deemed necessary to meet our requirements. Full disclosure regarding all parties and relationships is expected.

We are keen to comprehend your organisational ethos, your preferred undertakings, and your track record in collaborating with analogous entities/industries to facilitate their objectives. Additionally, we seek insight into your strategy for optimising budget allocation to achieve our goals.

The Wests Group holds no preconceived notions regarding service delivery, aside from the imperative of achieving outcomes with precision and excellence. Recommendations regarding an optimal budget to fulfil the business objectives of our clubs and hotels are also welcomed.

Our aspiration is for a robust engagement, where the successful candidate becomes an integral part of our marketing team. We are intrigued by your vision of this dynamic and invite you to elaborate on:

• Your account management model.

• Your project approach.

• Communication infrastructure.

• Engagement methodology.

We anticipate all respondents to:

• Operate in alignment with The Wests Group values.

• Provide strategic counsel.

• Grasp digital technologies and security prerequisites.

• Execute a seamless transition from the incumbent.

Contact: g.telfer@westsnewcastle.com.au