Tourism Tasmania is looking to contract a supplier or suppliers to manage, implement and deliver Tourism Tasmania’s marketing program in China and/or Hong Kong. The supplier/s will market Tasmania as a desirable leisure destination through consumer facing channels and/or through commercial/travel trade partnership channels (B2B).

The supplier/s will be the key Tourism Tasmania representatives and contacts in market and the lead entities to work with partners such as media, social media, PR, travel trade, government and industry in the region. Supplier/s may be required to activate and deliver marketing campaigns, deliver in-market trade training, develop family opportunities for media, influencers and travel trade to visit Tasmania, identify and service distribution partnerships, and/or work closely with Tourism Australia to leverage in-market opportunities for Tasmania.

Supplier/s will work to achieve alignment of Tasmania’s tourism products and experiences with market expectations and continue to provide Tourism Tasmania and the broader Tasmanian industry with key insights and opportunities to best optimise Tasmania’s brand and destination appeal with an aligned audience.