As Australia’s premier tourist destination and a world-class performing arts centre, SOHT welcomes visitors from around the globe, notably with over half of our overseas tourists hailing from China.

Social media is a vital channel for SOHT to connect with our existing and future audiences, and strategically expand our influence within the thriving tourism market. Each month, we deliver over 15 public-facing posts across these platforms. With the expertise from a Chinese social media agency, we aim to maximize our impact on the market.

The agency will manage SOH social media channels across Weibo, Redbook and WeChat, from content planning, design, copywriting to reporting. A crucial aspect of the agency’s role is to stay attuned to evolving trends within the Chinese market, ensuring SOH aligns with the latest interests and conversations in the Chinese digital space. The agency should also be able to analyze and provide meaningful, actionable insights from reporting metrics and inform future decision making for the House.