2025 and 2026 nib Newcastle Knights seasonal Membership & Game Day campaign creative
Tender ID: 559271
Tender Details
Tender Description
The nib Newcastle Knights would like to extend the opportunity to tender for the development of our 2025 and 2026 nib Newcastle Knights seasonal Membership & Game Day campaign creative.
In alignment with our business strategy and growth trajectory, we propose a creative campaign investment aimed at bolstering our seasonal membership drive and game day attendance. This initiative is crucial for enhancing member retention, attracting new members, driving game day attendance and deepening the emotional connection between our brand and our fans. By building on the successful creative foundation of the past two seasons, we aim to create a sustainable, impactful campaign for seasons 2025 & 2026 that resonates with our three key Mosaic cohorts – Heartland, Family and New Breed and supports our objectives.
We seek a simplified consumer message that focuses on the Knights brand and a strong call to action, all expressed through the "Bound Together" idea. The goal is to create a clear, compelling, and easily understandable membership and game day campaigns that highlight our clubs core values and motivates fans to join or renew their membership as well as attend home games.
The response should include credentials, ability to meet budget constraints and agency rate card.
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