Australian Catholic University (ACU) was established in 1990 through incorporation as a public company limited by guarantee, incorporated pursuant to the Corporations Act. ACU is a public university, funded by the Commonwealth Government, and is open to students and staff of all religious beliefs.

ACU’s Global Engagement unit has specific responsibility for the recruitment, admission, and ongoing support of international students at ACU in addition to managing global partnership collaboration, international network coordination and inbound and outbound exchange and study abroad programs. Global Engagement has institutional leadership for managing and supporting achievement of the university's global goals, plans and aspirations across the three key institutional activities of teaching, research and engagement.

The Global Engagement team is geographically diverse, with staff located across various ACU campuses in Australia and in key overseas markets.

ACU is seeking an agency with proven cross-cultural digital marketing proficiency. This expertise should encompass tailoring strategies for diverse audiences across Asia, along with a strong understanding of key digital marketing trends impacting both the markets we target and the university sector. While local language expertise is not mandatory, agencies with Vietnamese and/or Simplified Chinese language capabilities will be given preferential consideration. The successful agency could be based onshore in Australia, or offshore in a country in Asia, as long as the agency can accommodate to support ACU during core Australian business hours, and has an assigned day-to-day contact point and/or project manager who is fluent in English to liaise with the ACU team.