The Transport Accident Commission (TAC) requires a suitably qualified and experienced Lead Creative Advertising Agency (Lead Agency) to provide strategic, creative and account service capabilities to support the development of world-class road safety and behavioural change campaigns, designed to engage the Victorian community.

We invite you to submit an Expression of Interest (EOI) to provide these services in accordance with the EOI Conditions at Part A.2 - EOI Conditions.

This Expression of Interest (EOI) marks the first stage of a two-step procurement process aimed at selecting one supplier to provide lead strategic and creative advertising services to the TAC on a non-exclusive basis:

Stage 1: Expression of Interest (EOI)

The EOI process aims to identify a shortlist of agencies who will be invited to participate in the next stage.

The EOI is divided into two phases:

Phase 1

Responses submitted in the Part D – EOI Response Schedule will be evaluated.

The evaluation will result in a shortlist of agencies that will progress to Phase 2.

Phase 2

Shortlisted agencies from Phase 1 will participate in an Alignment Session with the TAC.

During this session, they will present their solutions and capabilities, and demonstrate interpersonal skills and cultural fit with the TAC.

Stage 2: Request for Tender (RFT)

Agencies shortlisted from Phase 2 of the EOI process will be invited to submit a detailed tender as part of the RFT process.

At that time, they will receive additional information about the RFT requirements and the evaluation criteria that will be used to select the preferred provider.

Last Day for Questions:

2pm Local Time in Melbourne - 09/10/2024

Closing time:

2pm Local Time in Melbourne - 18/10/2024

Questions about this EOI may only be made in writing by email with subject line: PROCF23-104 - Questions - EOI - to:

procurement@tac.vic.gov.au