Hort Innovation is seeking a suitably qualified, experienced and capable delivery partner for the project: International apples co-promotion - FY25 (AP24502).

Co-Promotion activities are market development programs that Hort innovation will co-invest with industry stakeholders such as growers and exporters. The purpose is to share activity costs, allowing the successful service provider/s to deliver greater outcomes. This style of program is more supportive to branded varieties.

The objectives of the services being sought are to:

• Build brand awareness, consideration, and preference for Australian apples in key export market.
• Build and expand the existing retailer relationships across key export markets.

This will most likely involve development and implementation of marketing promotional activities to build customer loyalty, consumer preference, sustainable brand awareness and drive value back through the supply chain for growers.

Hort Innovation has prepared a Request for Proposal (RFP) document that provides background information, outlines the scope of services, the procurement process and the information required from interested parties.