Development Victoria (DV) is seeking to appoint a highly capable and diligent Real Estate Agent offering the best available value for money to provide the services set out in this Request for Proposal (RFP) for the 31 The Avenue, Coburg project (Project).

The proposed services include the sale of approximately 170 apartments. It is anticipated that pre-sales will commence in Q2 2025.

This RFP has been prepared to provide information on the Project to prospective bidders (Bidders) and to set out the requirements for Bidders offering to provide the services.

Bidders are invited to submit a proposal (Response) in accordance with the terms and conditions set out in this RFP.

Bidders should note that Appointment of the services to the preferred bidder is subject to funding approval, anticipated to be received at the end of 2024.

All bidders should ensure they can meet the essential criteria listed below before proceeding any further with the tender application:

• conduct and prepare reports on market research through their own dedicated Research Division as directed by Development Victoria, which includes competitor analysis, market trends, pricing, as well as incorporating pro design feedback from potential buyers
• demonstrate experience in marketing, selling, and promoting apartment projects with a gross sales value in excess of $30m
• be able to demonstrate a strong understanding of floor plans, design drawings, and building envelopes with the ability to communicate these to prospective purchasers
• have sufficient number of staff, including back up staff, to support sales launches/events for release of multiple apartments, including management of crowd and simultaneous sales
• have sufficient number of resources to staff the Display Office, 7 days a week from 11am to 5pm
• have the capability to conduct sales releases via online platforms
• have Professional Indemnity Insurance in the amount of $10 million
• have Public Liability Insurance in the amount of $20 million
• have Workcover insurance
• hold a current Real Estate Agent's Licence