WA Bike Month (WABM) and the Annual Activation Program (AAP) represent a unique suite of events, initiatives, communications and marketing campaigns within the Department of Transport’s active transport programs. 

DoT requires the services of a Contractor to communicate and promote the WABM and AAP programs as a suite of initiatives and events each year from 2025-2029 to achieve the following objectives:

Overall Program Objectives

• Encourage riders of all ages and abilities to go for a bike ride for transport, fun and for a healthier lifestyle. 
• Increase awareness and use of new and existing bike infrastructure, the cycle network, and local facilities you can get to by bike. 

 WABM -Specific Objectives

• Grow the level of involvement in WABM activities from local councils, workplaces, schools, organisations, government agencies and bike groups.
• Increase attendance and participation at WABM events.
• Position WABM as the promotional pinnacle for whole network activation.

 AAP-Specific Objectives

Activate the path network through community events that encourage bike riding and active travel.

Provide engaging opportunities for the community to build capacity and increase their active travel frequency.

Briefing 

A briefing session will be held on 30 January 2025 11:00 AM.

Attendance via Microsoft Teams:

Those wishing to attend the online briefing are requested to send an email to ronnie.chew@transport.wa.gov.au no later than COB (Perth WA), Wednesday, 29 January, 2025, with the email address of attendees. You will then receive a meeting invitation to join via Teams.