Healthcare Anywhere behaviour change campaign | Creative, research and PR services
Tender ID: 577518
Tender Details
Tender Description
NSW Health is seeking the expertise of an agency/or agencies to provide creative, research and PR services to support the implementation of a general population behaviour change campaign.
Overview| Managed | Ministry of Health |
| Primary contact | Amanda Wilkinson
amanda.wilkinson1@health.nsw.gov.au 0294617850 |
| Type | RFQ (Open) |
| Category(s) | Marketing and advertising
Marketing and advertising - Market research Marketing and advertising - Public relations and professional communications services |
| Opportunity ID | RFQ-2004126 |
| Locations | All regions |
| Related opportunities | None |
Project goals
Healthcare Anywhere is the public communication component of the Single Front Door initiative. The campaign's primary objective is to encourage the public to avoid visiting emergency departments (EDs) for non-life-threatening conditions, instead promoting the use of the healthdirect telephone service for triage and appropriate care.
The behaviour change component will be implemented across owned, earned and paid channels from April 2025 and will position healthdirect as the default ‘go to’ for those needing non-life-threatening health care.
The campaign is required to support the Ministry of Health’s strategic outcome to deliver safe care across all settings and deliver more services in the home, community and virtual settings.
Scope
The successful supplier(s) will develop a creative strategy and create advertising assets, design the methodology to measure campaign effectiveness and impact, and implement a PR/experiential strategy.
This RFQ includes the procurement of creative, research and PR strategies (Part A, B and C). Agencies can pitch for either Part A, B, C, a combination of parts or all.
Related files
- Healthcare Anywhere RFQ Creative Services + Creative Brief.pdf (1099 KB)
- Healthcare Anywhere - Tender Response.docx (176 KB)
- Healthcare Anywhere - RFQ.pdf (705 KB)
Requirements
Mandatory requirements
There are no mandatory requirements for this opportunity.
Opportunity requirements
1. Scheme membership (SCM2701)
Advertising and Digital Communications
This procurement category has a mandated scheme.
This category has a mandated scheme; to be awarded this contract you will need to be a member of the Advertising and Digital Communications Scheme SC2701.
Are you a member of SCM0020?
Response type
Radio button (Yes/No)
Evaluation
Weighting
The evaluation weighting is an estimate and is subject to change.
Price 20%
Non price 80%
Terms and conditions
Global terms and conditions
buy NSW Tenders Terms and Conditions (210 KB)
Notices
No notices have been posted for this opportunity.
Amendments
No amendments have been made to this opportunity
For general enquiries and help
buy.nsw@customerservice.nsw.gov.au
1800 679 289
Location
