Wests Group is seeking an agency partner to deliver an integrated Brand and PR Strategy designed to accelerate growth by harnessing the halo effect of the Newcastle Knights and the positive PR generated through our significant investment in the community.

This work must drive:

• Membership growth (targeting 200,000+ members by 2030)
• Increased visitation and spending across our venues and services
• Strengthened brand positioning across our regional footprint

We invite agencies to bring forward bold, creative thinking to capture this opportunity and define the most effective strategy to unlock the full potential of the Wests Group brand.