Background

One of the challenges for emerging industries is navigating potential market barriers and developing pathways to market.

The project aims to develop guidelines and a tool to help Australian rural industries identify and address these barriers and challenges. It will cover domestic and international regulatory standards, including food standards, tariffs, import permits and more.

Factors influencing market pathways, such as market knowledge, customer specifications, branding, supply chain processes and logistics will also be considered.

The project seeks to estimate time requirements for addressing market access and pathways to market to help prioritise resources.

This project seeks to develop guidelines and a tool to assist emerging Australian rural industries proactively identify and address market access regulatory barriers and pathways to market challenges thereby minimising the risk of delay or market failure.

Specifically, the project will include consideration of the breadth of market access regulatory barriers, including but not limited to: 

Regulatory compliance:

• Domestic regulatory standards and requirements such as:

• Food Standards Australian New Zealand (FSANZ) Food Standards Code

• Australian Pesticides and Veterinary Medicines Authority (APVMA) requirements

• Therapeutic Goods Administration (TGA) requirements

• Office of the Gene Technology Regulator (OGTR) approvals

• Specific licensing associated with restricted products

• Environmental Protection Authority approvals

• Water take and use permits

• Intellectual Property Protection

• International regulatory standards and requirements for target export markets

• Food standards

• Tariffs, quotas and non tariff barriers

• Sanitary and phytosanitary protocols and requirements

• Import permits

• Customs procedures and controls

• Technical standards

• Carbon and greenhouse standards

It will also consider factors influencing pathways to market, including but not limited to:

• Market knowledge including domestic and international competition, consumer preferences, cultural nuances and distribution channels in target markets

• Customer specifications and processes, including retailer certification requirements

• Branding, product differentiation considerations

• Jurisdictional requirements including biosecurity controls/restrictions

• Supply stability and geography

• Scalability of production and distribution

• Supply chain processes

• Product shelf life

• Distribution and logistics, temperature control and time to market

The project seeks to estimate potential time requirements to address critical aspects of market access and pathways to market to enable users to establish priorities and appropriately allocate resources.