About the Project

The Australian Department of Health and Aged Care (DoHAC) decided in 2023 that the Australian digital healthcare ecosystem will adopt a single data standard for the exchange of heath data between systems called fast healthcare interoperability resources (FHIR). DoHAC engaged the CSIRO to develop ‘Sparked’, an accelerator program to bring together a community of participants from the clinical and technology fields to develop the Australian version of the FHIR standards. Despite the runaway success of sparked there remains an underappreciation and misunderstanding of the role that the FHIR standards will play in the future of the Australian healthcare ecosystem, particularly within DoHAC.  

The Digital Health Branch of DoHAC is seeking quotations from qualified communication campaign designer to develop internal marketing content focused on building organisational knowledge of why FHIR standards are important and what the value proposition is for the department.  Content delivered must be meet web content accessibility guidelines (WCAG) WCAG2.1aa standard.

Purpose

The aim of the project is to deliver internal marketing for departmental staff that provides foundational information and context on the importance of FHIR Standards in digital health, the opportunities it provides, the importance of data standards and interoperable systems, and the value of data and data-driven insights. The project will highlight to departmental staff, the importance of including FHIR standards in future policy solutions that are data-driven and digitally enabled and help to embed this approach across the Department. 

Context

The ‘Why Standards’ communication campaign aims to build on the organisational capability uplift goals, addressing the lens of a department wide focus.  Our workforce is large, complex, diverse and geographically dispersed. 

Key objectives of the Why Standards communication campaign: 

• Promote understanding of ‘Why Standards’ across the department 
• Embed an understanding of FHIR Standards across the department 
• Influence the inclusion of FHIR Standards initiatives into policy at an organisational level (avoiding stand-alone solutions that do not leverage national infrastructure) 
• Ensure teams across the department know how to engage with the Standards team who they are and how we can assist/advise  
• Promote understanding of how FHIR Standards structures the data to enhance healthcare interoperability by providing the ability to connect and share health data at the point of care. 

Relevant content will be provided to the selected service provider to guide the written content and imaging required to develop.

Key Deliverables and Acceptance

We are seeking the creation of a vibrant and engaging internal communication campaign. We invite you to bring your creativity and expertise to design content that will captivate and be easily accessible to our diverse audience within The Department of Health and Aged Care. 

The communications campaign would likely include, but is not limited to: 

• A video – that aims to bring people on the journey and lift their interest, knowledge and engagement 
• A shorter version of the video 
• Content to create an intranet page where the video and information can be housed 
• A presentation deck with versions of approximately 2, 6 and 15 slides  
• Short promotional scripts that can be included in a range of other messages such as newsletters and messages from the secretary  

The communications products will need to: 

• Engage and inform 
• Be accessible (adhere to WCAG2.1AA standard) 
• Be provided in a reusable format (The Department to retain IP and working files for all deliverables) 

 The campaign designers will be responsible for: 

• Content development based on provided topics.  
• Designing visually appealing and user-friendly layouts. 
• Applying the principles of plain language and inclusiveness meeting Commonwealth accessibility requirements. 
• Ensuring that terminology, tense, spelling, grammar, tone, formatting and structure are consistent  
• Ensuring that the text is engaging, informative and comprehensive. 
• Ensuring the department style guide and Australian Government Style Manual is applied to content.